https://xunzuodesign.com Xun Zuo Design Sun, 16 Apr 2023 04:17:13 +0000 https://xunzuodesign.com en https://xunzuodesign.com/Home Fri, 02 Sep 2022 15:14:09 +0000 Xun Zuo Design https://xunzuodesign.com/Home I am Xun Zuo, I Voice: BRANDING STORYTELLING 3D-MODELING MOTION ILLUSTRATION UX/UI https://xunzuodesign.com/Dry-Wet-Botanical-Garden Sun, 16 Apr 2023 00:29:39 +0000 Xun Zuo Design https://xunzuodesign.com/Dry-Wet-Botanical-Garden Dry&amp;Wet #Branding #3D Modeling #Marketing #Interactive Media <img width="2688" height="1512" width_o="2688" height_o="1512" data-src="https://freight.cargo.site/t/original/i/74b1e0819c152713cdf3946d3acea00cca59a1b148f8d51d75f585c652183873/1small.jpg" data-mid="176386155" border="0" src="https://freight.cargo.site/w/1000/i/74b1e0819c152713cdf3946d3acea00cca59a1b148f8d51d75f585c652183873/1small.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/723df1ff9c10f2b805e991fa9b5d88d701867fac5b4d2187d81d256657b459cb/Statement_loop2.gif" data-mid="176548807" border="0" src="https://freight.cargo.site/w/1000/i/723df1ff9c10f2b805e991fa9b5d88d701867fac5b4d2187d81d256657b459cb/Statement_loop2.gif" /> <img width="1280" height="601" width_o="1280" height_o="601" data-src="https://freight.cargo.site/t/original/i/6f5966fbd7b9b8efc62c234125d0a51d866984afce9e432df6384904fe4191f8/button.png" data-mid="177298259" border="0" src="https://freight.cargo.site/w/1000/i/6f5966fbd7b9b8efc62c234125d0a51d866984afce9e432df6384904fe4191f8/button.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/16ece0cadd1686e283e99d2fa822a46d71ce6466f3624e52a01929f2bb157979/3.png" data-mid="175507528" border="0" src="https://freight.cargo.site/w/1000/i/16ece0cadd1686e283e99d2fa822a46d71ce6466f3624e52a01929f2bb157979/3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b86442bc48f45a2ee9e99045a2fda009f6aa79fef9ba7c583e2bb5f43e621b3d/fonts.gif" data-mid="175719328" border="0" src="https://freight.cargo.site/w/1000/i/b86442bc48f45a2ee9e99045a2fda009f6aa79fef9ba7c583e2bb5f43e621b3d/fonts.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fc2e5b02d1aa56b23b4918c4c04a912e925771823b5851228764af3ff273d33e/2.png" data-mid="175507527" border="0" src="https://freight.cargo.site/w/1000/i/fc2e5b02d1aa56b23b4918c4c04a912e925771823b5851228764af3ff273d33e/2.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c7fc1a61dfcb4bf1c75f6933002432ab7800ee7898dd3572355f8051b99824a5/11.png" data-mid="175719830" border="0" src="https://freight.cargo.site/w/1000/i/c7fc1a61dfcb4bf1c75f6933002432ab7800ee7898dd3572355f8051b99824a5/11.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/56c04cf66a6c4ff19c299d95e1877105caa321071546e9014612dede8e803b34/Logocolor.gif" data-mid="176547930" border="0" src="https://freight.cargo.site/w/1000/i/56c04cf66a6c4ff19c299d95e1877105caa321071546e9014612dede8e803b34/Logocolor.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64d7c9fd61a8e63fe5e327d6027cd9e715121e11759497822898b3a057dda99b/moodboard.gif" data-mid="175725655" border="0" src="https://freight.cargo.site/w/1000/i/64d7c9fd61a8e63fe5e327d6027cd9e715121e11759497822898b3a057dda99b/moodboard.gif" /> <img width="1920" height="1011" width_o="1920" height_o="1011" data-src="https://freight.cargo.site/t/original/i/5f006767f779dc07d4456d38a714f850b06b63a111571d360cf503c787c3e3fe/-14.png" data-mid="175507941" border="0" src="https://freight.cargo.site/w/1000/i/5f006767f779dc07d4456d38a714f850b06b63a111571d360cf503c787c3e3fe/-14.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3ae5f92b80c8f6b62ae993abf96b40e5ab00bc5983ad5178b2de60ef1be7499/-1-1.png" data-mid="175508881" border="0" src="https://freight.cargo.site/w/1000/i/b3ae5f92b80c8f6b62ae993abf96b40e5ab00bc5983ad5178b2de60ef1be7499/-1-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c4513b44d46f881aad452303f3eeb144579b293a0c50ba1b505e5738acd8611/-1-3.png" data-mid="176399783" border="0" src="https://freight.cargo.site/w/1000/i/9c4513b44d46f881aad452303f3eeb144579b293a0c50ba1b505e5738acd8611/-1-3.png" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4baaf51e94287fa2f6d0fb9f07eaeba2fb3ca6f4e518cad7a8abbcb98034980e/Icon.png" data-mid="177211995" border="0" src="https://freight.cargo.site/w/1000/i/4baaf51e94287fa2f6d0fb9f07eaeba2fb3ca6f4e518cad7a8abbcb98034980e/Icon.png" /> <img width="2269" height="1240" width_o="2269" height_o="1240" data-src="https://freight.cargo.site/t/original/i/11661d1803f0f2793f8eafc9fd7d008d230e504f4019cd967bea5afc3f5b2e63/14smal.jpg" data-mid="176386156" border="0" src="https://freight.cargo.site/w/1000/i/11661d1803f0f2793f8eafc9fd7d008d230e504f4019cd967bea5afc3f5b2e63/14smal.jpg" /> <img width="2688" height="1691" width_o="2688" height_o="1691" data-src="https://freight.cargo.site/t/original/i/2f311adc10e0347e9cd2bc21e164614715e67a6f824c7de6841c1c1606802f7c/-23.png" data-mid="176401020" border="0" src="https://freight.cargo.site/w/1000/i/2f311adc10e0347e9cd2bc21e164614715e67a6f824c7de6841c1c1606802f7c/-23.png" /> <img width="2688" height="1691" width_o="2688" height_o="1691" data-src="https://freight.cargo.site/t/original/i/5aab6e7f7e4c7fc1df435412b9290cb50707d92abccbfef95b355427d8cb70b2/-22.png" data-mid="176401019" border="0" src="https://freight.cargo.site/w/1000/i/5aab6e7f7e4c7fc1df435412b9290cb50707d92abccbfef95b355427d8cb70b2/-22.png" /> <img width="2161" height="1621" width_o="2161" height_o="1621" data-src="https://freight.cargo.site/t/original/i/d03a867952e991d9206b0df215ff0ec0da62f824acfe1b85f1eb50e6005f66f9/iPhone-XR-Isometric2.jpg" data-mid="177220925" border="0" src="https://freight.cargo.site/w/1000/i/d03a867952e991d9206b0df215ff0ec0da62f824acfe1b85f1eb50e6005f66f9/iPhone-XR-Isometric2.jpg" /> <img width="2189" height="1254" width_o="2189" height_o="1254" data-src="https://freight.cargo.site/t/original/i/43ad3b91825d92790216b9f01dfc4dca6b4af7f91846341b930d75248fd2b3d3/Cup_Free.jpg" data-mid="177221655" border="0" src="https://freight.cargo.site/w/1000/i/43ad3b91825d92790216b9f01dfc4dca6b4af7f91846341b930d75248fd2b3d3/Cup_Free.jpg" /> <img width="1150" height="1000" width_o="1150" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3dcb79d6fbf8edf2054ce1e54a2a27598d7cb28b40854cd405fc9512a58077b9/Mug1.jpg" data-mid="176374014" border="0" src="https://freight.cargo.site/w/1000/i/3dcb79d6fbf8edf2054ce1e54a2a27598d7cb28b40854cd405fc9512a58077b9/Mug1.jpg" /> <img width="1150" height="1000" width_o="1150" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7462c920aff582f63735840c5132da7d0fa50df6fa9fbb731d4c1079d413b86e/Mug2.jpg" data-mid="176374017" border="0" src="https://freight.cargo.site/w/1000/i/7462c920aff582f63735840c5132da7d0fa50df6fa9fbb731d4c1079d413b86e/Mug2.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/604520657065bc6dcc914a31c9d2542008281474bbac7d4ca686f16877f70e62/hangers_w_clothes.jpg" data-mid="177213110" border="0" src="https://freight.cargo.site/w/1000/i/604520657065bc6dcc914a31c9d2542008281474bbac7d4ca686f16877f70e62/hangers_w_clothes.jpg" /> <img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17b802860e57bde72a48e3c5ef2fe979151fa559b18efbace50261c8d5c7bcfe/acronymJacket1.gif" data-mid="176374295" border="0" src="https://freight.cargo.site/w/800/i/17b802860e57bde72a48e3c5ef2fe979151fa559b18efbace50261c8d5c7bcfe/acronymJacket1.gif" /> <img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b87a2008f68f6bb0206475e9ce40a836628daf0dc3738e723cb128d7a17f179/acronymJacket2.gif" data-mid="176374296" border="0" src="https://freight.cargo.site/w/800/i/9b87a2008f68f6bb0206475e9ce40a836628daf0dc3738e723cb128d7a17f179/acronymJacket2.gif" /> <img width="3841" height="141" width_o="3841" height_o="141" data-src="https://freight.cargo.site/t/original/i/30485f2bc11d8a41bb16a4264cdbdea29db0b7276a0f6ac6a5d79d0c41bcbf4c/-19--4.png" data-mid="176402999" border="0" src="https://freight.cargo.site/w/1000/i/30485f2bc11d8a41bb16a4264cdbdea29db0b7276a0f6ac6a5d79d0c41bcbf4c/-19--4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b924e31d7afbf7cca8ced990b8af4a32c1184eefcc8b60344f6c8946b729b4e8/Logo_Motion2.gif" data-mid="175509188" border="0" src="https://freight.cargo.site/w/1000/i/b924e31d7afbf7cca8ced990b8af4a32c1184eefcc8b60344f6c8946b729b4e8/Logo_Motion2.gif" /> <img width="3841" height="141" width_o="3841" height_o="141" data-src="https://freight.cargo.site/t/original/i/d4e7db6aab2a4dd3418598d3517a03e8c8d06911febc07edb8b47c8fb6b3a235/-19--2.png" data-mid="176400238" border="0" src="https://freight.cargo.site/w/1000/i/d4e7db6aab2a4dd3418598d3517a03e8c8d06911febc07edb8b47c8fb6b3a235/-19--2.png" /> Also see: ︎︎︎Extreme is: Poster Design for Dry&amp;Wet Botanical Garden Special Campaign. <img width="2582" height="1620" width_o="2582" height_o="1620" data-src="https://freight.cargo.site/t/original/i/7afebc1bcd17508f8301a721e4e5d54f97b412b6620ea5ba99f31dbd62e11ded/142.jpg" data-mid="176485808" border="0" src="https://freight.cargo.site/w/1000/i/7afebc1bcd17508f8301a721e4e5d54f97b412b6620ea5ba99f31dbd62e11ded/142.jpg" /> https://xunzuodesign.com/Extreme-is Sun, 16 Apr 2023 04:17:13 +0000 Xun Zuo Design https://xunzuodesign.com/Extreme-is Extreme is... #3D Modeling #Poster #Campaign #Illustration <img width="2582" height="1620" width_o="2582" height_o="1620" data-src="https://freight.cargo.site/t/original/i/1971beb6715da8bff57f06561d5a11fedb02aef44abd87e1ad6129bd1d424c44/142.jpg" data-mid="176485783" border="0" src="https://freight.cargo.site/w/1000/i/1971beb6715da8bff57f06561d5a11fedb02aef44abd87e1ad6129bd1d424c44/142.jpg" /> <img width="4011" height="2160" width_o="4011" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d7c7df56b306f4afa2302acda1133dd60e8a9fa1a50897e3c3c76cb69056033d/132.png" data-mid="175511633" border="0" src="https://freight.cargo.site/w/1000/i/d7c7df56b306f4afa2302acda1133dd60e8a9fa1a50897e3c3c76cb69056033d/132.png" /> <img width="2429" height="1611" width_o="2429" height_o="1611" data-src="https://freight.cargo.site/t/original/i/03aae4b133466d7ca5261cbaa09391bafe7ca919392fcc240c331619de66a17f/152.png" data-mid="175511637" border="0" src="https://freight.cargo.site/w/1000/i/03aae4b133466d7ca5261cbaa09391bafe7ca919392fcc240c331619de66a17f/152.png" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b1133118ff86e0baf45be0ae6576ce9fb1c6905d45c482b4626d18ccc9a88b80/172.png" data-mid="175511634" border="0" src="https://freight.cargo.site/w/1000/i/b1133118ff86e0baf45be0ae6576ce9fb1c6905d45c482b4626d18ccc9a88b80/172.png" /> <img width="1620" height="1231" width_o="1620" height_o="1231" data-src="https://freight.cargo.site/t/original/i/100667f9adc0ce170dc145ec0803d98c8b70541c0ec413ff0d8e33611f271f90/162.png" data-mid="175511638" border="0" src="https://freight.cargo.site/w/1000/i/100667f9adc0ce170dc145ec0803d98c8b70541c0ec413ff0d8e33611f271f90/162.png" /> <img width="3301" height="5100" width_o="3301" height_o="5100" data-src="https://freight.cargo.site/t/original/i/d691a2704b1753e099c6a0a54e5cd7a7d0e6c586e8271556b5458bf48795f942/-10.png" data-mid="175511641" border="0" src="https://freight.cargo.site/w/1000/i/d691a2704b1753e099c6a0a54e5cd7a7d0e6c586e8271556b5458bf48795f942/-10.png" /> <img width="3301" height="5100" width_o="3301" height_o="5100" data-src="https://freight.cargo.site/t/original/i/a172bc236d2b53c5bd0d30e4c6609e3aa5ad66d3a681d6f3d7ea7bcb8fd0ae20/-1-.png" data-mid="175511642" border="0" src="https://freight.cargo.site/w/1000/i/a172bc236d2b53c5bd0d30e4c6609e3aa5ad66d3a681d6f3d7ea7bcb8fd0ae20/-1-.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/99977ab4326dc7eeb9dd325a07edb7c95bd986237ca34b41255fd50d0aa61fdf/-1.png" data-mid="175511643" border="0" src="https://freight.cargo.site/w/1000/i/99977ab4326dc7eeb9dd325a07edb7c95bd986237ca34b41255fd50d0aa61fdf/-1.png" /> <img width="3301" height="5101" width_o="3301" height_o="5101" data-src="https://freight.cargo.site/t/original/i/592770239af93243c6aad6faadca4ff3af2a596e77185d8d85a1519af21ea0ef/-6.png" data-mid="175511648" border="0" src="https://freight.cargo.site/w/1000/i/592770239af93243c6aad6faadca4ff3af2a596e77185d8d85a1519af21ea0ef/-6.png" /> <img width="3301" height="5101" width_o="3301" height_o="5101" data-src="https://freight.cargo.site/t/original/i/860913a09340248be6faa8f7f954a7a9a53d97e399900d74a45b442818035ddd/-7.png" data-mid="175511649" border="0" src="https://freight.cargo.site/w/1000/i/860913a09340248be6faa8f7f954a7a9a53d97e399900d74a45b442818035ddd/-7.png" /> <img width="3300" height="5101" width_o="3300" height_o="5101" data-src="https://freight.cargo.site/t/original/i/c6d524e90034fb49826c0152e754e30fc1a8e4b0beb9aaeb758a24c66eaef941/-8.png" data-mid="175511651" border="0" src="https://freight.cargo.site/w/1000/i/c6d524e90034fb49826c0152e754e30fc1a8e4b0beb9aaeb758a24c66eaef941/-8.png" /> <img width="3301" height="5100" width_o="3301" height_o="5100" data-src="https://freight.cargo.site/t/original/i/41aea52916f7f2246353af7c0c33a8a66c559f60849e2ea4f05f09f18c534cd9/-2.png" data-mid="175511644" border="0" src="https://freight.cargo.site/w/1000/i/41aea52916f7f2246353af7c0c33a8a66c559f60849e2ea4f05f09f18c534cd9/-2.png" /> <img width="3301" height="5100" width_o="3301" height_o="5100" data-src="https://freight.cargo.site/t/original/i/d7f3ccf5f51304b71535eea3b387a6396923885b4cb599f662895ae175ab31d7/-3.png" data-mid="175511645" border="0" src="https://freight.cargo.site/w/1000/i/d7f3ccf5f51304b71535eea3b387a6396923885b4cb599f662895ae175ab31d7/-3.png" /> <img width="3301" height="5101" width_o="3301" height_o="5101" data-src="https://freight.cargo.site/t/original/i/d1d332651d9135e593df924e80b5ee179497d19af8c330a5be3bbde07d90df3d/-9.png" data-mid="175511652" border="0" src="https://freight.cargo.site/w/1000/i/d1d332651d9135e593df924e80b5ee179497d19af8c330a5be3bbde07d90df3d/-9.png" /> https://xunzuodesign.com/Roots-Food-Brands-and-Stories Sat, 03 Dec 2022 02:51:15 +0000 Xun Zuo Design https://xunzuodesign.com/Roots-Food-Brands-and-Stories Roots #Print #Book #Branding #User Experience <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/006d47974bd6226b5abca20ccf1f3a07e507380b5731bfd4b0d1c3d76f84269e/2.png" data-mid="175571430" border="0" src="https://freight.cargo.site/w/1000/i/006d47974bd6226b5abca20ccf1f3a07e507380b5731bfd4b0d1c3d76f84269e/2.png" /> Branding Reflects Culture:This book endeavors to address the challenge of cultural disassociation and alienation that often plagues individuals relocating to New York. The focus of this research is centered on the food and beverage industry, whereby branding design serves as a critical component in reflecting cultures and shaping the user experience. Specifically, the study aims to shed light on the impact of brand design approaches, encompassing visual design, tone of voice, and storytelling, on the user experience. <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b44560eaa2f9490f642300d24dc99a9337b7b0225c75aa5bdced9282ea7a1110/4.png" data-mid="175571433" border="0" src="https://freight.cargo.site/w/1000/i/b44560eaa2f9490f642300d24dc99a9337b7b0225c75aa5bdced9282ea7a1110/4.png" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d6893646d7f79cc9938ff93fe5a11311e73152ed399d1327b25fdb855e2c97c6/12.png" data-mid="175571444" border="0" src="https://freight.cargo.site/w/1000/i/d6893646d7f79cc9938ff93fe5a11311e73152ed399d1327b25fdb855e2c97c6/12.png" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0a499f85c2fe63509443b195661c48bf553bf859639767c2b0085b76c502e514/3.png" data-mid="175571431" border="0" src="https://freight.cargo.site/w/1000/i/0a499f85c2fe63509443b195661c48bf553bf859639767c2b0085b76c502e514/3.png" /> Connecting People Through Food: This study aims to explore how food can connect people, particularly New York's new Asian residents, in a post-epidemic context. Through in-depth ethnographic research and respectful data collection, the study will showcase the potential of glocalization and branding to better meet the needs of diverse cultures. The findings will be presented in a book or a collection of zines. ︎︎︎To UX Research and Data <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/df9ff667dc0c8e72567afa544791da456622270c57564a592de1cdd0cc6a3e9b/8.png" data-mid="175571438" border="0" src="https://freight.cargo.site/w/1000/i/df9ff667dc0c8e72567afa544791da456622270c57564a592de1cdd0cc6a3e9b/8.png" /> <img width="3328" height="2219" width_o="3328" height_o="2219" data-src="https://freight.cargo.site/t/original/i/1300a0fba858f3edefe8a1985c483fc798367dddbcef4ef866e4db2eb40aa683/6.png" data-mid="175589471" border="0" src="https://freight.cargo.site/w/1000/i/1300a0fba858f3edefe8a1985c483fc798367dddbcef4ef866e4db2eb40aa683/6.png" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d06ecb8d5deeb09ceb02ad547a4f7645712ed66dcbbd20cfe7446f0d8c8ff8cd/10.png" data-mid="175571441" border="0" src="https://freight.cargo.site/w/1000/i/d06ecb8d5deeb09ceb02ad547a4f7645712ed66dcbbd20cfe7446f0d8c8ff8cd/10.png" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/672d035f50f835da643bdc0ca70c4c5ea7804e07b4e6735165ebe34fe74b8f6c/11.png" data-mid="175571443" border="0" src="https://freight.cargo.site/w/1000/i/672d035f50f835da643bdc0ca70c4c5ea7804e07b4e6735165ebe34fe74b8f6c/11.png" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ccce9937780f725103329d00eb220194853b19b21acae4bdaf3c2bee57969087/5.png" data-mid="175571434" border="0" src="https://freight.cargo.site/w/1000/i/ccce9937780f725103329d00eb220194853b19b21acae4bdaf3c2bee57969087/5.png" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/df5f564aceee99d9fd117642388fc7a26b8d514498eb6522338c07eb3d59f0e1/9.png" data-mid="175571439" border="0" src="https://freight.cargo.site/w/1000/i/df5f564aceee99d9fd117642388fc7a26b8d514498eb6522338c07eb3d59f0e1/9.png" /> Coherence and Uniqueness: The first chapter of the book serves as an introduction and overview of the author's research. Following by that, each successive chapter comprises authentic anecdotes featuring one or more patrons of a designated restaurant franchise, characterized by distinct visual cues while also adhering to the overarching coherence of the publication. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8d992c92bbcc89e6f9d3465c390583a43b50c84a5ef99e1e2392e8ad054bf7e3/35.png" data-mid="175588021" border="0" src="https://freight.cargo.site/w/1000/i/8d992c92bbcc89e6f9d3465c390583a43b50c84a5ef99e1e2392e8ad054bf7e3/35.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7340ed1aa2b101716c718ad64a3de6fad0e8db1dc0a5e3a0f9fe2bb165412280/34.png" data-mid="175588020" border="0" src="https://freight.cargo.site/w/1000/i/7340ed1aa2b101716c718ad64a3de6fad0e8db1dc0a5e3a0f9fe2bb165412280/34.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/30444cf1e6412dcda1ce1cacacb937ed994223ce5689c9efe8bf4371af014019/33.png" data-mid="175588019" border="0" src="https://freight.cargo.site/w/1000/i/30444cf1e6412dcda1ce1cacacb937ed994223ce5689c9efe8bf4371af014019/33.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f0d90ca5e198932e8b60c39f3310c7528acd0663c470f41213345638bfe6c2e3/2.png" data-mid="175587830" border="0" src="https://freight.cargo.site/w/1000/i/f0d90ca5e198932e8b60c39f3310c7528acd0663c470f41213345638bfe6c2e3/2.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eda0ddf8323a0e1416249eb4bc5c131da9373ac568df8dac84e0ae36ef814d70/4.png" data-mid="175587832" border="0" src="https://freight.cargo.site/w/1000/i/eda0ddf8323a0e1416249eb4bc5c131da9373ac568df8dac84e0ae36ef814d70/4.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f7d079b3dff9a1428d1af7518353cb828134a82d04fc4fef06b53320f43b2dee/3.png" data-mid="175587831" border="0" src="https://freight.cargo.site/w/1000/i/f7d079b3dff9a1428d1af7518353cb828134a82d04fc4fef06b53320f43b2dee/3.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5f8e536a2e92de7eac4ca86e2404973f7181b6c278c769e138046f1ec63a6cf6/1.png" data-mid="175587829" border="0" src="https://freight.cargo.site/w/1000/i/5f8e536a2e92de7eac4ca86e2404973f7181b6c278c769e138046f1ec63a6cf6/1.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ed3ec43f2d833f5e2d6874eb4e93d997cbb21c6a4e3c8a4fdd38cd753e3dfc36/8.png" data-mid="175587836" border="0" src="https://freight.cargo.site/w/1000/i/ed3ec43f2d833f5e2d6874eb4e93d997cbb21c6a4e3c8a4fdd38cd753e3dfc36/8.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1f409e0a38b984aeced471f7f8745a5a89bba65dfb9c1e2c81260f2145ca928d/7.png" data-mid="175587835" border="0" src="https://freight.cargo.site/w/1000/i/1f409e0a38b984aeced471f7f8745a5a89bba65dfb9c1e2c81260f2145ca928d/7.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9b76a05717f6c4a1e049b0af5e668ab3b70f6f482026a1e1d66886f540e33ff0/9.png" data-mid="175587837" border="0" src="https://freight.cargo.site/w/1000/i/9b76a05717f6c4a1e049b0af5e668ab3b70f6f482026a1e1d66886f540e33ff0/9.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8de591a37a5ce5d77c006d201615256f5662ae004dfeb8d0f1c8ca7e2671a35c/6.png" data-mid="175587834" border="0" src="https://freight.cargo.site/w/1000/i/8de591a37a5ce5d77c006d201615256f5662ae004dfeb8d0f1c8ca7e2671a35c/6.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2b6e5682feba345b3cd1f6756ed163d456825378feccb188ae35f6de152e7723/11.png" data-mid="175587839" border="0" src="https://freight.cargo.site/w/1000/i/2b6e5682feba345b3cd1f6756ed163d456825378feccb188ae35f6de152e7723/11.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/226f04f848e5851d6e110d121fa95e280dc99ea924207fb1adfb577e867095ac/13.png" data-mid="175587842" border="0" src="https://freight.cargo.site/w/1000/i/226f04f848e5851d6e110d121fa95e280dc99ea924207fb1adfb577e867095ac/13.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5a0d142adc68767b4a1e4c7d45a667d1be737d5f0a17d96f0556fe7dcd432274/12.png" data-mid="175587840" border="0" src="https://freight.cargo.site/w/1000/i/5a0d142adc68767b4a1e4c7d45a667d1be737d5f0a17d96f0556fe7dcd432274/12.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b368e1fea468ee94d556de3ef28e5d5593958ec4938a335c1929228d771cfb75/14.png" data-mid="175587843" border="0" src="https://freight.cargo.site/w/1000/i/b368e1fea468ee94d556de3ef28e5d5593958ec4938a335c1929228d771cfb75/14.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a1aa1b4ec28edf38649be3a74e2265bce2853d7c07b5bbf79c32ee4471621451/10.png" data-mid="175587838" border="0" src="https://freight.cargo.site/w/1000/i/a1aa1b4ec28edf38649be3a74e2265bce2853d7c07b5bbf79c32ee4471621451/10.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/32d690e1cb37873d4bab08e64710b26dd9be01357c9b6f6cd3a20bb3038c5a3c/15.png" data-mid="175587844" border="0" src="https://freight.cargo.site/w/1000/i/32d690e1cb37873d4bab08e64710b26dd9be01357c9b6f6cd3a20bb3038c5a3c/15.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3f4f16959c22793fc80c5b93f6bd7cd1032755a0807d041358315c94adc18f53/16.png" data-mid="175587845" border="0" src="https://freight.cargo.site/w/1000/i/3f4f16959c22793fc80c5b93f6bd7cd1032755a0807d041358315c94adc18f53/16.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7bbaefbf83dfe2d1be6c05fcd88a4752967bede1c764b3fe38fbdcabfcc0bc89/17.png" data-mid="175587846" border="0" src="https://freight.cargo.site/w/1000/i/7bbaefbf83dfe2d1be6c05fcd88a4752967bede1c764b3fe38fbdcabfcc0bc89/17.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6114571f215fdcdcb6b0656dd197aa09609eb29a7a7822951d9e41339db7260a/20.png" data-mid="175587849" border="0" src="https://freight.cargo.site/w/1000/i/6114571f215fdcdcb6b0656dd197aa09609eb29a7a7822951d9e41339db7260a/20.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2cfa7dd3cdc01076be9ab5095ac62626659a306a0bc3c95b05a96ff30c75e507/19.png" data-mid="175587848" border="0" src="https://freight.cargo.site/w/1000/i/2cfa7dd3cdc01076be9ab5095ac62626659a306a0bc3c95b05a96ff30c75e507/19.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/86df0e22a888c7787cb62e54197a0225a5d8538b85a2e5f7bcbe178f5aa11831/18.png" data-mid="175587847" border="0" src="https://freight.cargo.site/w/1000/i/86df0e22a888c7787cb62e54197a0225a5d8538b85a2e5f7bcbe178f5aa11831/18.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e2743eb262a34d68948c45ee5271bd36132dcde14b918bdbde7d22176828830a/22.png" data-mid="175587851" border="0" src="https://freight.cargo.site/w/1000/i/e2743eb262a34d68948c45ee5271bd36132dcde14b918bdbde7d22176828830a/22.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4e2255a4753bf5331642641675afee79ef903c793efe6c6f849f4092d1d41c34/21.png" data-mid="175587850" border="0" src="https://freight.cargo.site/w/1000/i/4e2255a4753bf5331642641675afee79ef903c793efe6c6f849f4092d1d41c34/21.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5a5a55afbeedd7ec01e15d44dd96d7eb72aac6017328f8b54055b36d18dd18e4/25.png" data-mid="175587854" border="0" src="https://freight.cargo.site/w/1000/i/5a5a55afbeedd7ec01e15d44dd96d7eb72aac6017328f8b54055b36d18dd18e4/25.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2f8ba3ba25998af96306d001929271ef4f329889e577f3647431aa05d8ccf9dc/23.png" data-mid="175587852" border="0" src="https://freight.cargo.site/w/1000/i/2f8ba3ba25998af96306d001929271ef4f329889e577f3647431aa05d8ccf9dc/23.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d5188caf48944c11445651421818f7069485009a80bce57254e75450a1d9a0ac/24.png" data-mid="175587853" border="0" src="https://freight.cargo.site/w/1000/i/d5188caf48944c11445651421818f7069485009a80bce57254e75450a1d9a0ac/24.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d577d4dd8787365b569ace86e11b6e1ccec06c96adc243e22cb5f3d4a32d7225/26.png" data-mid="175587855" border="0" src="https://freight.cargo.site/w/1000/i/d577d4dd8787365b569ace86e11b6e1ccec06c96adc243e22cb5f3d4a32d7225/26.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/47f2bdb50367480583e16e912644b03d3e10788f7a00b8ddd00f97fbdff15c9e/27.png" data-mid="175587857" border="0" src="https://freight.cargo.site/w/1000/i/47f2bdb50367480583e16e912644b03d3e10788f7a00b8ddd00f97fbdff15c9e/27.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/81ad967fb2719ea40190d7a799fd5a83d38803d79fa9d05f1b2e4894ddb7984b/28.png" data-mid="175587858" border="0" src="https://freight.cargo.site/w/1000/i/81ad967fb2719ea40190d7a799fd5a83d38803d79fa9d05f1b2e4894ddb7984b/28.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f4e6656c34b790684248b75064df2f8b70ee25809dc9490e2f387c11cb7e9bbe/29.png" data-mid="175587859" border="0" src="https://freight.cargo.site/w/1000/i/f4e6656c34b790684248b75064df2f8b70ee25809dc9490e2f387c11cb7e9bbe/29.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4fc0bb29081a5b761344adb617078a385270a3d7a8339bb3b890ab957f7e6c6b/30.png" data-mid="175587860" border="0" src="https://freight.cargo.site/w/1000/i/4fc0bb29081a5b761344adb617078a385270a3d7a8339bb3b890ab957f7e6c6b/30.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/002d05fe371563a7e33040335542d95d756b54a7cb8b5217cd219829bee57f4f/31.png" data-mid="175587861" border="0" src="https://freight.cargo.site/w/1000/i/002d05fe371563a7e33040335542d95d756b54a7cb8b5217cd219829bee57f4f/31.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4de5a9a38a49c3c3c466682d42d908802ba9de3187879d7f9bc62914ab05a0b0/32.png" data-mid="175587862" border="0" src="https://freight.cargo.site/w/1000/i/4de5a9a38a49c3c3c466682d42d908802ba9de3187879d7f9bc62914ab05a0b0/32.png" /> Bookfair and Selling: Fifteen copies of the book were released and sold out at the Pratt Institute's first annual book fair, Other Islands. I am working with the audience who contacted me after the show to promote the book for custom and on-demand sales. <img width="2880" height="1621" width_o="2880" height_o="1621" data-src="https://freight.cargo.site/t/original/i/76fc28e86863b00f09ff1b60a136e4fdbd431d6671156c27c35baba7659a6e2d/17.png" data-mid="175590173" border="0" src="https://freight.cargo.site/w/1000/i/76fc28e86863b00f09ff1b60a136e4fdbd431d6671156c27c35baba7659a6e2d/17.png" /> <img width="2880" height="1621" width_o="2880" height_o="1621" data-src="https://freight.cargo.site/t/original/i/fba91589fde755f15220adae3fe8b1c82f921977e410cff4151eb014dd539a19/16.png" data-mid="175590174" border="0" src="https://freight.cargo.site/w/1000/i/fba91589fde755f15220adae3fe8b1c82f921977e410cff4151eb014dd539a19/16.png" /> <img width="2880" height="1621" width_o="2880" height_o="1621" data-src="https://freight.cargo.site/t/original/i/8bd3534e6bc7531c4f4d3c9f8ebd3bbcbcd44c0e49b5ca9d46f443f4ebf00698/15.png" data-mid="175590175" border="0" src="https://freight.cargo.site/w/1000/i/8bd3534e6bc7531c4f4d3c9f8ebd3bbcbcd44c0e49b5ca9d46f443f4ebf00698/15.png" /> <img width="2880" height="1621" width_o="2880" height_o="1621" data-src="https://freight.cargo.site/t/original/i/c446a169a1c3e2f1e9ea8589b5ef225efe3abf03f67cacaccfe5a79632d4c9c4/18.png" data-mid="175590172" border="0" src="https://freight.cargo.site/w/1000/i/c446a169a1c3e2f1e9ea8589b5ef225efe3abf03f67cacaccfe5a79632d4c9c4/18.png" /> Prototypes, Iterations, and Testing: I conducted multiple iterations and tests before the final version was finalized and released. During this phase, I focus on developing the visual language design for each section of the book and its architecture and structure. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/4577929d7c645666012e0db9a0ebdfce131f36cd11b459d33762295963ec3e56/19.jpg" data-mid="160874093" border="0" src="https://freight.cargo.site/w/1000/i/4577929d7c645666012e0db9a0ebdfce131f36cd11b459d33762295963ec3e56/19.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/7da0bdff506ae64ff8e7e1c1f270797545591624d232cf339f027a0eb5391e99/1.jpg" data-mid="160874155" border="0" src="https://freight.cargo.site/w/1000/i/7da0bdff506ae64ff8e7e1c1f270797545591624d232cf339f027a0eb5391e99/1.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/9352d0883638a4e346ca74848f0605e3c9ff1c1aafb56032a97643de123ed627/28.jpg" data-mid="160874103" border="0" src="https://freight.cargo.site/w/1000/i/9352d0883638a4e346ca74848f0605e3c9ff1c1aafb56032a97643de123ed627/28.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/03ac1f9c845a9de707ea56e65fee0a0fd4c25738ced1aa0f96355902148dc6cd/29.jpg" data-mid="160874104" border="0" src="https://freight.cargo.site/w/1000/i/03ac1f9c845a9de707ea56e65fee0a0fd4c25738ced1aa0f96355902148dc6cd/29.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/a28773b25a9a0f285580042001a0a9bdfb9b4f08933de7d2b780d0eb3e8c1dab/23.jpg" data-mid="160874097" border="0" src="https://freight.cargo.site/w/1000/i/a28773b25a9a0f285580042001a0a9bdfb9b4f08933de7d2b780d0eb3e8c1dab/23.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/e0fc6296bbac7dc67a9d6e59b9b282f51bfaab8990b25ff0fd23638f3abe1696/20.jpg" data-mid="160874094" border="0" src="https://freight.cargo.site/w/1000/i/e0fc6296bbac7dc67a9d6e59b9b282f51bfaab8990b25ff0fd23638f3abe1696/20.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/085d1f55e9d3d15eb13acf11cd72670b83495589b0593ae3035516854d74adf3/5.jpg" data-mid="160874079" border="0" src="https://freight.cargo.site/w/1000/i/085d1f55e9d3d15eb13acf11cd72670b83495589b0593ae3035516854d74adf3/5.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/7f2e92971b56c52c54f2806ef47efd65e46c0c01eac12d430f8bf43b02c8613b/8.jpg" data-mid="160874082" border="0" src="https://freight.cargo.site/w/1000/i/7f2e92971b56c52c54f2806ef47efd65e46c0c01eac12d430f8bf43b02c8613b/8.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/a92b293bce51383de5e35225e455bdcf6dd4000eb3611656539c3639799ff36f/10.jpg" data-mid="160874084" border="0" src="https://freight.cargo.site/w/1000/i/a92b293bce51383de5e35225e455bdcf6dd4000eb3611656539c3639799ff36f/10.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/beb8df0a9421c200e0e1e3e064c279894cd6a00108553b25d358792bb8d81213/9.jpg" data-mid="160874083" border="0" src="https://freight.cargo.site/w/1000/i/beb8df0a9421c200e0e1e3e064c279894cd6a00108553b25d358792bb8d81213/9.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/c730a2211a2fa5b41b70c1eec153a65bf391acb65a370d7823f599309930237a/13.jpg" data-mid="160874087" border="0" src="https://freight.cargo.site/w/1000/i/c730a2211a2fa5b41b70c1eec153a65bf391acb65a370d7823f599309930237a/13.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/f1e2ecf9b46cc1d99274ecd942cf7a5d5461181893fa9972e7b302fef6527160/16.jpg" data-mid="160874090" border="0" src="https://freight.cargo.site/w/1000/i/f1e2ecf9b46cc1d99274ecd942cf7a5d5461181893fa9972e7b302fef6527160/16.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/efd2131c9bfa6846797eb14df414926072b2e0a0399e1f13d88c2fc4eca792a2/14.jpg" data-mid="160874088" border="0" src="https://freight.cargo.site/w/1000/i/efd2131c9bfa6846797eb14df414926072b2e0a0399e1f13d88c2fc4eca792a2/14.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/d89de3c67b4d3f324e17afd59a79dcede56c525b2ddba354bea30e1493b7ff4f/17.jpg" data-mid="160874091" border="0" src="https://freight.cargo.site/w/1000/i/d89de3c67b4d3f324e17afd59a79dcede56c525b2ddba354bea30e1493b7ff4f/17.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/7b5774d79ecb45dfb52613655f0e635112d8cb53e40cd0136d5a40b269ac7fa4/18.jpg" data-mid="160874092" border="0" src="https://freight.cargo.site/w/1000/i/7b5774d79ecb45dfb52613655f0e635112d8cb53e40cd0136d5a40b269ac7fa4/18.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/91c5c67e624821d0509020285fa6053392e9791800a26d7469dbe735e52e9784/12.jpg" data-mid="160874086" border="0" src="https://freight.cargo.site/w/1000/i/91c5c67e624821d0509020285fa6053392e9791800a26d7469dbe735e52e9784/12.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3668918e8ccc1906c37d0433e0d4b091b35253059f44f781fbb2da5384bf36f2/1.jpg" data-mid="163486851" border="0" src="https://freight.cargo.site/w/1000/i/3668918e8ccc1906c37d0433e0d4b091b35253059f44f781fbb2da5384bf36f2/1.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4efe9f3822ff3bb70e79abf56e456e96dd3f3c726b1c985204d68e24063a8c93/2.jpg" data-mid="163486852" border="0" src="https://freight.cargo.site/w/1000/i/4efe9f3822ff3bb70e79abf56e456e96dd3f3c726b1c985204d68e24063a8c93/2.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb26b4b40dc691ba209ed4611a1b247562d9b126d49e13473ccd6106b1ac4c13/3.jpg" data-mid="163486853" border="0" src="https://freight.cargo.site/w/810/i/bb26b4b40dc691ba209ed4611a1b247562d9b126d49e13473ccd6106b1ac4c13/3.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d04a3af1c048825382adbbd8f0180d4ed5720bbff9ed6c4eda48e17115a976e4/6.jpg" data-mid="163486856" border="0" src="https://freight.cargo.site/w/1000/i/d04a3af1c048825382adbbd8f0180d4ed5720bbff9ed6c4eda48e17115a976e4/6.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1254f8eab99f168ad4b5e0f5b74e9ec5d69d5ddfb580496fe9d6480785f9074/5.jpg" data-mid="163486855" border="0" src="https://freight.cargo.site/w/1000/i/e1254f8eab99f168ad4b5e0f5b74e9ec5d69d5ddfb580496fe9d6480785f9074/5.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba0ac6d10ac67b7368af919b6805853e8095127e8098cebabc54b7dff1649258/10.jpg" data-mid="163486860" border="0" src="https://freight.cargo.site/w/810/i/ba0ac6d10ac67b7368af919b6805853e8095127e8098cebabc54b7dff1649258/10.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ab6ddb248a24c7dae982ab0d0b0e8b212eb9667927be22a363794923b3d2fd3/7.jpg" data-mid="163486857" border="0" src="https://freight.cargo.site/w/1000/i/9ab6ddb248a24c7dae982ab0d0b0e8b212eb9667927be22a363794923b3d2fd3/7.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be581584042f84e8ef141dd46c7944688a58b85984f34b783b37fcba4ea76c17/9.jpg" data-mid="163486859" border="0" src="https://freight.cargo.site/w/810/i/be581584042f84e8ef141dd46c7944688a58b85984f34b783b37fcba4ea76c17/9.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9d2cbf1995170c825ff85e9a8c0ba43f0409d598fc877bf44680135052569b0/8.jpg" data-mid="163486858" border="0" src="https://freight.cargo.site/w/1000/i/f9d2cbf1995170c825ff85e9a8c0ba43f0409d598fc877bf44680135052569b0/8.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43600b3ec245aeb3e8602a9224cb78ad2850107e8a30dfa7a51d1b240ba34f58/4.jpg" data-mid="163486854" border="0" src="https://freight.cargo.site/w/810/i/43600b3ec245aeb3e8602a9224cb78ad2850107e8a30dfa7a51d1b240ba34f58/4.jpg" /> Testing and User Response: As a designer and author, I prefer to present my book to my intended audience in a community space through a design response performance. By transforming the optimal café user experience design into an art gallery, I aim to engage my patrons and evoke their cultural sentiments, building a connection with my community. Through this approach, I have successfully connected with customers across four continents and 15 countries using my designs, research, and performances. https://xunzuodesign.com/Hins-Island-Pratt-s-Other-Island-Book-Fair Fri, 02 Sep 2022 15:14:12 +0000 Xun Zuo Design https://xunzuodesign.com/Hins-Island-Pratt-s-Other-Island-Book-Fair Hins’ Island + Pratt's Other Island Book Fair #3D Modeling #Animation #Interactive Media <img width="2163" height="1441" width_o="2163" height_o="1441" data-src="https://freight.cargo.site/t/original/i/8dbaf682a99c0b8fadbecf060f8db27abf7890c4f0d4d7dfb22c64ab297407bf/HI1.png" data-mid="152090133" border="0" src="https://freight.cargo.site/w/1000/i/8dbaf682a99c0b8fadbecf060f8db27abf7890c4f0d4d7dfb22c64ab297407bf/HI1.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7a57502b7c57134d0bebc758387fa5bd8207605fa9c5f0101e6a40799632e911/-1.png" data-mid="152090136" border="0" src="https://freight.cargo.site/w/1000/i/7a57502b7c57134d0bebc758387fa5bd8207605fa9c5f0101e6a40799632e911/-1.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/dfee8d38a182eb480682420804be2efe90d6b1dc183309ed926aa73ed0e314f8/-2.png" data-mid="152090137" border="0" src="https://freight.cargo.site/w/1000/i/dfee8d38a182eb480682420804be2efe90d6b1dc183309ed926aa73ed0e314f8/-2.png" /> <img width="2305" height="1441" width_o="2305" height_o="1441" data-src="https://freight.cargo.site/t/original/i/5b605e8c2dc511b0d477d27f911c03c132f6f13bf883bd61a684f0172ffd9490/HI2.png" data-mid="152090134" border="0" src="https://freight.cargo.site/w/1000/i/5b605e8c2dc511b0d477d27f911c03c132f6f13bf883bd61a684f0172ffd9490/HI2.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d439dc222177d321a150eb28af630706263ac1f9726215989536d90b65a09939/Gif.gif" data-mid="152090112" border="0" src="https://freight.cargo.site/w/960/i/d439dc222177d321a150eb28af630706263ac1f9726215989536d90b65a09939/Gif.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/12ca29a00670c76633adea1a07a482c702d0703a7e30006f47eaa62af0dc01c4/_.gif" data-mid="152090111" border="0" src="https://freight.cargo.site/w/960/i/12ca29a00670c76633adea1a07a482c702d0703a7e30006f47eaa62af0dc01c4/_.gif" /> <img width="2304" height="1441" width_o="2304" height_o="1441" data-src="https://freight.cargo.site/t/original/i/794b4cc7cabc40ff6a3db1371dd76f1746496b502fab44e8f2f297e99f124c23/HI3.png" data-mid="152090135" border="0" src="https://freight.cargo.site/w/1000/i/794b4cc7cabc40ff6a3db1371dd76f1746496b502fab44e8f2f297e99f124c23/HI3.png" /> Each person can be likened to an island, where their surface-level hobbies serve as a tenuous connection to others, while their deeper qualities remain hidden to all but a select few. The exterior of the island may be adorned with material possessions and an impressive appearance, but the true essence of the person lies buried within. Progressing up the inner steps of the island to reach the highest point and capture the star represents the ultimate journey of self-growth and actualization for an individual. The centerpiece of the design is interactive media, which allows the Hins' Island to be displayed on a touch screen. With this approach, viewers can freely zoom in, zoom out, and rotate the model to grasp the significance of each metaphor. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f87bc5188f1681a89d4204ac59f10bf3d8ce54fe65c7ecf05ab386364bbdd64/Screenshot-06.png" data-mid="175413555" border="0" src="https://freight.cargo.site/w/1000/i/3f87bc5188f1681a89d4204ac59f10bf3d8ce54fe65c7ecf05ab386364bbdd64/Screenshot-06.png" /> Other Island Book Fair To brand the Pratt Institute's first annual book fair, celebrate students' unique understanding of design, and engage exhibitors, booksellers, and audiences, the School of Design at the Pratt Institute worked closely with me to create a cross-media visual identity inspired by Hins' Island. I used the Hins' Island model as the basis for a comprehensive refinement and optimization, expanding my personal-based metaphor to the community at large and emphasizing the values and identity of our generation of designers.&nbsp; Logo Design: Maria Gracia Echeverria Visual Direct: Maria Gracia Echeverria Design: Hins Xun Zuo 3D Support: Hins Xun Zuo Motion Design: Hins Xun Zuo Social Media Copywriter: Nico Tan <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62a27bf6697e9efaf4c0d5849c20947a6a7a5240847e58082c117986758b5bb1/SavetheDateAlpha_A.png" data-mid="175413303" border="0" src="https://freight.cargo.site/w/1000/i/62a27bf6697e9efaf4c0d5849c20947a6a7a5240847e58082c117986758b5bb1/SavetheDateAlpha_A.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7847e937dea07370e5e705f361f6716f288654bc54be5227f01a165033b92b90/SavetheDateAlpha_B.png" data-mid="175413305" border="0" src="https://freight.cargo.site/w/1000/i/7847e937dea07370e5e705f361f6716f288654bc54be5227f01a165033b92b90/SavetheDateAlpha_B.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/008671ad458e6a4c0c51ad059400f58e6584dadebf257f2ee2650ab03a6a5413/Screenshot-07.png" data-mid="175413557" border="0" src="https://freight.cargo.site/w/1000/i/008671ad458e6a4c0c51ad059400f58e6584dadebf257f2ee2650ab03a6a5413/Screenshot-07.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/459a72f6fe7c5903af17f5388ce051153c6a9a7fb417a28105419d494f97b00e/Screenshot-01.png" data-mid="175413539" border="0" src="https://freight.cargo.site/w/1000/i/459a72f6fe7c5903af17f5388ce051153c6a9a7fb417a28105419d494f97b00e/Screenshot-01.png" /> <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c6cf7b734d20b7499d53384b2c8571677274d0091e7321d541eff5e9084c17e7/Other-Islands_C4DMeterial.png" data-mid="175413523" border="0" src="https://freight.cargo.site/w/1000/i/c6cf7b734d20b7499d53384b2c8571677274d0091e7321d541eff5e9084c17e7/Other-Islands_C4DMeterial.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/641414848b8aacfbfa0eaafbe1879ab76484bbd66cb581b6624314a530697e6e/NO-Vendors.png" data-mid="175413464" border="0" src="https://freight.cargo.site/w/1000/i/641414848b8aacfbfa0eaafbe1879ab76484bbd66cb581b6624314a530697e6e/NO-Vendors.png" /> <img width="432" height="768" width_o="432" height_o="768" data-src="https://freight.cargo.site/t/original/i/e2e24a18ec4ec168811cd7faaae1dcf6375dc372f8252e28057b912596de468b/Flip_New_1920-Loop.gif" data-mid="175415841" border="0" src="https://freight.cargo.site/w/432/i/e2e24a18ec4ec168811cd7faaae1dcf6375dc372f8252e28057b912596de468b/Flip_New_1920-Loop.gif" /> <img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c1c223c4ea4f4c94b433843bd5b23122f2c435a1d2a6d8a6ae85028cd52df9e8/SavetheDate_Loop_1920.gif" data-mid="175416709" border="0" src="https://freight.cargo.site/w/576/i/c1c223c4ea4f4c94b433843bd5b23122f2c435a1d2a6d8a6ae85028cd52df9e8/SavetheDate_Loop_1920.gif" /> <img width="346" height="615" width_o="346" height_o="615" data-src="https://freight.cargo.site/t/original/i/9394b3ed6939abf933c6c0dc6c60d935ec84e1e0954e5d7ddb1502c5c7c2d843/safari_1920.gif" data-mid="175417992" border="0" src="https://freight.cargo.site/w/346/i/9394b3ed6939abf933c6c0dc6c60d935ec84e1e0954e5d7ddb1502c5c7c2d843/safari_1920.gif" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/35441e74bcb48ae965e103b50d910fcfdc17a440d200f1cbe2d01f11346f0681/IMG_6434.jpg" data-mid="175418569" border="0" src="https://freight.cargo.site/w/1000/i/35441e74bcb48ae965e103b50d910fcfdc17a440d200f1cbe2d01f11346f0681/IMG_6434.jpg" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/a96904dc2906d029bced00df76d33cba961bf5d55242f9b2a5660c1e5af87cb8/IMG_6433.jpg" data-mid="175418568" border="0" src="https://freight.cargo.site/w/1000/i/a96904dc2906d029bced00df76d33cba961bf5d55242f9b2a5660c1e5af87cb8/IMG_6433.jpg" /> <img width="1080" height="2339" width_o="1080" height_o="2339" data-src="https://freight.cargo.site/t/original/i/1ebf050b7126fed2738fc29e1a346d790029d5d1cb814f423ea74b89b8d56940/IMG_6216.JPG" data-mid="175418676" border="0" src="https://freight.cargo.site/w/1000/i/1ebf050b7126fed2738fc29e1a346d790029d5d1cb814f423ea74b89b8d56940/IMG_6216.JPG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/1c25b3530c5ae0164f2ec9cf7199b7ab0e71ad88f5f8a28268157d01fbdc4aee/IMG_6435.PNG" data-mid="175418677" border="0" src="https://freight.cargo.site/w/1000/i/1c25b3530c5ae0164f2ec9cf7199b7ab0e71ad88f5f8a28268157d01fbdc4aee/IMG_6435.PNG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/b757b78b4114766baab4b66dfd51d91caafb939bf100a4ad11ba72a1a023ad51/IMG_6436.PNG" data-mid="175418678" border="0" src="https://freight.cargo.site/w/1000/i/b757b78b4114766baab4b66dfd51d91caafb939bf100a4ad11ba72a1a023ad51/IMG_6436.PNG" /> https://xunzuodesign.com/Good-Food Fri, 02 Sep 2022 15:14:10 +0000 Xun Zuo Design https://xunzuodesign.com/Good-Food Good Food&nbsp; #Branding #3D Modeling #Marketing #Interactive Media <img width="3820" height="2546" width_o="3820" height_o="2546" data-src="https://freight.cargo.site/t/original/i/7918647d522791244cedb476bef9aa51fc796ab589e778b6cfe3340584fd39cf/-19_0423.png" data-mid="176382177" border="0" src="https://freight.cargo.site/w/1000/i/7918647d522791244cedb476bef9aa51fc796ab589e778b6cfe3340584fd39cf/-19_0423.png" /> Project Objective:The objective of this brand design project was to align with the branding manifesto of the Good Food Institute, an esteemed organization committed to the promotion and advancement of plant-based and lab-grown meats. Design Approach: The design strategy centered on the creation of organic graphics that represent cell replication and proliferation, along with a gender-neutral spokesperson and a set of captivating mascots. Our aim was to reconcile the seemingly contradictory concepts of "food" and "no killing." The vibrant neon green color scheme highlighted the brand's innovative and forward-thinking approach. Our design output included a range of products, posters, and a collaborative storefront design to boost the organization's outreach on social media platforms and foster consistent funding. Design Deliverables: As a proficient graphic designer, I executed a comprehensive cross-media visual identity, encompassing all facets of the brand, such as logo design, font selection, color schemes, web page design, and interactive posters. <img width="3520" height="2720" width_o="3520" height_o="2720" data-src="https://freight.cargo.site/t/original/i/5dcdae797a48104d5aa35cf7be028289b505be9c4815751deadcfb5d4a81283b/Guide.jpg" data-mid="159683048" border="0" src="https://freight.cargo.site/w/1000/i/5dcdae797a48104d5aa35cf7be028289b505be9c4815751deadcfb5d4a81283b/Guide.jpg" /> <img width="3301" height="2550" width_o="3301" height_o="2550" data-src="https://freight.cargo.site/t/original/i/465946d2ee8fd26a03a1a523b8f5465c92c9334a3095c3fe36a5912bcf3fab18/colors_0423.png" data-mid="176382178" border="0" src="https://freight.cargo.site/w/1000/i/465946d2ee8fd26a03a1a523b8f5465c92c9334a3095c3fe36a5912bcf3fab18/colors_0423.png" /> <img width="3301" height="1693" width_o="3301" height_o="1693" data-src="https://freight.cargo.site/t/original/i/2c3abf30fc64e9fb2a2764fc06a64b846c322c3827dbfa973230012d955a17a9/-3_0423.png" data-mid="176382179" border="0" src="https://freight.cargo.site/w/1000/i/2c3abf30fc64e9fb2a2764fc06a64b846c322c3827dbfa973230012d955a17a9/-3_0423.png" /> Logo and Colors: The logo is inspired by the technical principle of cultivated meat, which uses harmlessly harvested cells to build muscle and organic tissue.&nbsp;The gradation from black or white, two technically non-colored colors, to neon green symbolizes the vision of an environmentally friendly future through technology. <img width="1212" height="1080" width_o="1212" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17bd0dd1ab716fd2b2b6a6490b742805e78b339113c5469666b0da453d7115d0/-2.jpg" data-mid="151963778" border="0" src="https://freight.cargo.site/w/1000/i/17bd0dd1ab716fd2b2b6a6490b742805e78b339113c5469666b0da453d7115d0/-2.jpg" /> <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1aa3b20b4a8862f914ec9de174793917fff6f897417ff972775ea64edd218ca/-1.jpg" data-mid="151963777" border="0" src="https://freight.cargo.site/w/1000/i/e1aa3b20b4a8862f914ec9de174793917fff6f897417ff972775ea64edd218ca/-1.jpg" /> <img width="3301" height="1557" width_o="3301" height_o="1557" data-src="https://freight.cargo.site/t/original/i/157d0bd85a61edaeaec18759df2dd7998dfca2b8979692fee07883219fcace42/pattern.jpg" data-mid="159691069" border="0" src="https://freight.cargo.site/w/1000/i/157d0bd85a61edaeaec18759df2dd7998dfca2b8979692fee07883219fcace42/pattern.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/aafe7559bc289205e7b51fc4b8ffd40a0e32c1ed446b6eb4157f9aecff18ef6e/-8-.jpg" data-mid="151969058" border="0" src="https://freight.cargo.site/w/1000/i/aafe7559bc289205e7b51fc4b8ffd40a0e32c1ed446b6eb4157f9aecff18ef6e/-8-.jpg" /> <img width="1075" height="605" width_o="1075" height_o="605" data-src="https://freight.cargo.site/t/original/i/d45356f51caf846fc316ee8f14f0811474f2602adba439b03916c08e69e755f9/GoodFood.gif" data-mid="151963556" border="0" src="https://freight.cargo.site/w/1000/i/d45356f51caf846fc316ee8f14f0811474f2602adba439b03916c08e69e755f9/GoodFood.gif" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/881986b5f1c88021d812ec550f0cd6eb6e5bb0b5ef2da101a4bf9f460474fe27/.jpg" data-mid="152061413" border="0" src="https://freight.cargo.site/w/1000/i/881986b5f1c88021d812ec550f0cd6eb6e5bb0b5ef2da101a4bf9f460474fe27/.jpg" /> <img width="1920" height="870" width_o="1920" height_o="870" data-src="https://freight.cargo.site/t/original/i/400d9f5f87c47f866ce0f95eed5c33d37071e4a90563b04e2b4bf8bd3ec3bf03/totle.jpg" data-mid="152064790" border="0" src="https://freight.cargo.site/w/1000/i/400d9f5f87c47f866ce0f95eed5c33d37071e4a90563b04e2b4bf8bd3ec3bf03/totle.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/199bb2b092e6773a889de8481bc9d57ea548e3bd9d6ab66c75df7a7cbe8e2bb7/-20-.jpg" data-mid="151969075" border="0" src="https://freight.cargo.site/w/1000/i/199bb2b092e6773a889de8481bc9d57ea548e3bd9d6ab66c75df7a7cbe8e2bb7/-20-.jpg" /> <img width="1920" height="940" width_o="1920" height_o="940" data-src="https://freight.cargo.site/t/original/i/0579f7499e92734275345e6797b8857cead01b00d0a9914e0c35cca8b4d40729/.jpg" data-mid="152064873" border="0" src="https://freight.cargo.site/w/1000/i/0579f7499e92734275345e6797b8857cead01b00d0a9914e0c35cca8b4d40729/.jpg" /> Design Solutions: Fashion peripherals can be effective in helping nonprofit organizations raise funds. A range of items with the brand's identifying label or a variation thereof, made possible through 3D printing technology, will be available on The Good Food website, app and in franchisee partner stores. The fashionable product line will be a vehicle for viral social media distribution. Design Solutions: Interactive media is essential to the design of a brand identity system. Not only is it access to the website, but consumers can also see this interactive screen design at partner grocery stores or supermarket checkouts, which evokes viewers to re-examine the social ethics of their purchases. https://xunzuodesign.com/Lurland Mon, 05 Sep 2022 04:21:25 +0000 Xun Zuo Design https://xunzuodesign.com/Lurland Lurland #Illustration #Poster #Virtual Reality #Sensory Ethnography <img width="2991" height="1994" width_o="2991" height_o="1994" data-src="https://freight.cargo.site/t/original/i/7d007cacece6998a15c130ab8bd45fb644808d3d52514b758290afb231bc279b/Thumbnail.png" data-mid="176382386" border="0" src="https://freight.cargo.site/w/1000/i/7d007cacece6998a15c130ab8bd45fb644808d3d52514b758290afb231bc279b/Thumbnail.png" /> Client:The project aims to empower the project through the perception of one or more specific organisms and an understanding of sensory ethnography to produce a highly interactive and empathetic experience/ritual design. The non-human organism is the subject of the project, and the designer will be creative with input from the spectator to the experiencer throughout. Design Solution: Focusing on the symbiotic relationship between hogweed and shrew (hogweed provides habitat and protection for shrew, and shrew provides food for hogweed), the project includes playful, quirky and provocative cartoon illustrated characters to engage the viewer's vision while piquing their curiosity.&nbsp; The four different characters belong to different biological levels and have different behavior patterns, while also symbolizing human desires and values. My role:I independently performed all background research, bio research, copywriting, illustration drawing and VR modeling/rendering/deployment. <img width="1920" height="2095" width_o="1920" height_o="2095" data-src="https://freight.cargo.site/t/original/i/106d2bcfdc405894e50c9fcd67ea2bddb955772e31b68a3bc3fc4501fc1010b2/Post2.jpg" data-mid="152096459" border="0" src="https://freight.cargo.site/w/1000/i/106d2bcfdc405894e50c9fcd67ea2bddb955772e31b68a3bc3fc4501fc1010b2/Post2.jpg" /> <img width="1920" height="2095" width_o="1920" height_o="2095" data-src="https://freight.cargo.site/t/original/i/e16ee604563af916646939a3be2637b0d8ee8b6cb823e0c8fd9fd33fdce73591/Post1.jpg" data-mid="152096458" border="0" src="https://freight.cargo.site/w/1000/i/e16ee604563af916646939a3be2637b0d8ee8b6cb823e0c8fd9fd33fdce73591/Post1.jpg" /> <img width="284" height="371" width_o="284" height_o="371" data-src="https://freight.cargo.site/t/original/i/ca08626e4bf784ded679285ca4524b9526335e9789a57a774c8d968222271ed0/-6.jpg" data-mid="152096293" border="0" src="https://freight.cargo.site/w/284/i/ca08626e4bf784ded679285ca4524b9526335e9789a57a774c8d968222271ed0/-6.jpg" /> <img width="284" height="371" width_o="284" height_o="371" data-src="https://freight.cargo.site/t/original/i/15da2bfd5297d226f96849a49a8585f08a2fa6289376c12d29688d6b82ae4557/-9.jpg" data-mid="152096296" border="0" src="https://freight.cargo.site/w/284/i/15da2bfd5297d226f96849a49a8585f08a2fa6289376c12d29688d6b82ae4557/-9.jpg" /> <img width="284" height="371" width_o="284" height_o="371" data-src="https://freight.cargo.site/t/original/i/145c678b247c4aeb312a9f6e67992f6ca1481c7fe4493546da3c4b106a1ab647/-7.jpg" data-mid="152096294" border="0" src="https://freight.cargo.site/w/284/i/145c678b247c4aeb312a9f6e67992f6ca1481c7fe4493546da3c4b106a1ab647/-7.jpg" /> <img width="284" height="371" width_o="284" height_o="371" data-src="https://freight.cargo.site/t/original/i/f998e2b60b75c087aa25e93e921ef7aa66eccaccb1c8876e959be1a82827ee28/-8.jpg" data-mid="152096295" border="0" src="https://freight.cargo.site/w/284/i/f998e2b60b75c087aa25e93e921ef7aa66eccaccb1c8876e959be1a82827ee28/-8.jpg" /> Design Solutions: The poster design draws inspiration from vintage illustrations and aims to evoke empathy and a desire for a better relationship in the viewer. The posters are also non-flat, with multiple hidden interactive details for viewers to learn and explore. The copy highlights the immersive nature of the project. The cards are extra&nbsp; takeaways for audience as gifts. The target audience is children, teens and young adults with an interest in biological relationships. = <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/3c11bdf53f8d0f445e9cc907851da423edce0814f62fc023b487c2fde6ed7076/IMG_1078.JPG" data-mid="152096957" border="0" src="https://freight.cargo.site/w/1000/i/3c11bdf53f8d0f445e9cc907851da423edce0814f62fc023b487c2fde6ed7076/IMG_1078.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/5ecd7ce90e9e169aaf71015a4023fffb9320371f1acbe9067d872d4376ce6872/IMG_1639.JPG" data-mid="152096965" border="0" src="https://freight.cargo.site/w/1000/i/5ecd7ce90e9e169aaf71015a4023fffb9320371f1acbe9067d872d4376ce6872/IMG_1639.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/fb7eafdfe7390a44c9dea1b8ccb41fa0f4fe5ef076dbd482a68f1751fad2b964/IMG_1104.JPG" data-mid="152096964" border="0" src="https://freight.cargo.site/w/1000/i/fb7eafdfe7390a44c9dea1b8ccb41fa0f4fe5ef076dbd482a68f1751fad2b964/IMG_1104.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/3a9b63c60986e1532413ae9604b205947c0c6601e84eb36f3ef999bdb10f2991/IMG_1089.JPG" data-mid="152096958" border="0" src="https://freight.cargo.site/w/1000/i/3a9b63c60986e1532413ae9604b205947c0c6601e84eb36f3ef999bdb10f2991/IMG_1089.JPG" /> <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/834dced206dc0eaf48f9d0a7a01c68cb41478aaf5fbff0df8b03797bab228d0b/DC4CD37F-CA90-4341-BC2A-3C1DD0D9BF1D.JPG" data-mid="152096955" border="0" src="https://freight.cargo.site/w/1000/i/834dced206dc0eaf48f9d0a7a01c68cb41478aaf5fbff0df8b03797bab228d0b/DC4CD37F-CA90-4341-BC2A-3C1DD0D9BF1D.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/63fd6d39b6de365e23501a51cb3f0b482b9894bb6a4e1a07b9d6a624a05da02a/IMG_1075.JPG" data-mid="152096956" border="0" src="https://freight.cargo.site/w/1000/i/63fd6d39b6de365e23501a51cb3f0b482b9894bb6a4e1a07b9d6a624a05da02a/IMG_1075.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/385fa45eda39c52f96f977478f4859c8d316d107f0210efa0ac71b8466bdd8b2/IMG_1091.JPG" data-mid="152096959" border="0" src="https://freight.cargo.site/w/1000/i/385fa45eda39c52f96f977478f4859c8d316d107f0210efa0ac71b8466bdd8b2/IMG_1091.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/118b816003eccf9405f6e57f87498b65473e32ab71504cf5d21b084f8d8cbf3e/IMG_1092.JPG" data-mid="152096960" border="0" src="https://freight.cargo.site/w/1000/i/118b816003eccf9405f6e57f87498b65473e32ab71504cf5d21b084f8d8cbf3e/IMG_1092.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/51b4b93c0e3d1e01313d861eb6e1005212e39ff74a4b7f0d3cb2304dd2c8203f/IMG_1099.JPG" data-mid="152096963" border="0" src="https://freight.cargo.site/w/1000/i/51b4b93c0e3d1e01313d861eb6e1005212e39ff74a4b7f0d3cb2304dd2c8203f/IMG_1099.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/fa9f6e354d6dd02f81f15b769fb61ef775ff2715a6ee4315c05d60806cb48691/IMG_1098.JPG" data-mid="152096962" border="0" src="https://freight.cargo.site/w/1000/i/fa9f6e354d6dd02f81f15b769fb61ef775ff2715a6ee4315c05d60806cb48691/IMG_1098.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a2751751a4e900c6fec635f5b17f57282e3012556b18d5a548b7930c1e1f9d3d/IMG_1093.JPG" data-mid="152096961" border="0" src="https://freight.cargo.site/w/1000/i/a2751751a4e900c6fec635f5b17f57282e3012556b18d5a548b7930c1e1f9d3d/IMG_1093.JPG" /> <img width="1124" height="1500" width_o="1124" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2976cdca2a0869f951922c4be1225e1545c901182a7f2c7c23508c42a4cf2f7e/825A998D-774A-404A-82D3-830C5C5C5140.JPG" data-mid="152096954" border="0" src="https://freight.cargo.site/w/1000/i/2976cdca2a0869f951922c4be1225e1545c901182a7f2c7c23508c42a4cf2f7e/825A998D-774A-404A-82D3-830C5C5C5140.JPG" /> Design Solutions: Interactivity and experiential engagement were the main focus of the project, and the VR scenario was built in an open, user- and audience-friendly, comfortable space where the VR virtual space was deployed in tandem with a number of objects in the physical space (start points, tents, props, and reward cards). The audience was invited to be part of the experience and participate in this "virtual cave adventure". They are asked to read the instructional information at the start point, cross the thorny cave and eventually find and bring out their favorite treasure. The instruction card will tell them the qualities and rewards corresponding to the treasure and will become part of their experience and memory to be taken away. https://xunzuodesign.com/Music-Union Fri, 02 Sep 2022 15:14:11 +0000 Xun Zuo Design https://xunzuodesign.com/Music-Union Music Union #Branding #Booklet #Marketing #Advertisement <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/bd7a21676b4d1a9b80e38a24be519a3caf8d2d896b6823fa79eecff827dfa335/Example6_Gif.gif" data-mid="163095404" border="0" src="https://freight.cargo.site/w/1000/i/bd7a21676b4d1a9b80e38a24be519a3caf8d2d896b6823fa79eecff827dfa335/Example6_Gif.gif" /> Client:Music Union is a start-up, seeking to increase brand recognition. Its main selling point is to provide music listeners with a platform to share music genres, artists, concerts and personal emotions by creating a bulletin board-like system (BBS). The key words are empathy and emotionality. The users are usually young listeners of R&amp;B, K-pop, hip-hop and pop music. My role:For this project, I designed a complete cross-media visual identity, from brand colors, fonts and logos to web pages and interactive posters. Logo Design Solutions:Unlike games, animation, or other forms of entertainment, the playing of music is often treated as a personal taste and preference, and the Music Union will break this inherent barrier, and make music a glue that aggregates people. The font design of the logo emphasizes the concept of gel-like adhesion, and the bright U symbolizes the outstanding people and fireworks in the music festival. <img width="1715" height="1080" width_o="1715" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7dcac1322e15a122ec3c1721917a8d089db5e124c4830f31bb5f70183a0af6f/-1.jpg" data-mid="152065451" border="0" src="https://freight.cargo.site/w/1000/i/c7dcac1322e15a122ec3c1721917a8d089db5e124c4830f31bb5f70183a0af6f/-1.jpg" /> <img width="978" height="1343" width_o="978" height_o="1343" data-src="https://freight.cargo.site/t/original/i/86afef1fb571a7867446aa01745151cea3780ca2b5b14cfaf8f337789d3290e3/-3.jpg" data-mid="152065393" border="0" src="https://freight.cargo.site/w/978/i/86afef1fb571a7867446aa01745151cea3780ca2b5b14cfaf8f337789d3290e3/-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d696afdd230a28edd6089ba5949555277fa76439fbf1c8b1762065b418be62a/-2.jpg" data-mid="152065392" border="0" src="https://freight.cargo.site/w/1000/i/7d696afdd230a28edd6089ba5949555277fa76439fbf1c8b1762065b418be62a/-2.jpg" /> <img width="835" height="616" width_o="835" height_o="616" data-src="https://freight.cargo.site/t/original/i/b1ad2bef54a2622a82e784f4ad0c9555edd77d06326a634ad087bc6649b8fb72/-7.jpg" data-mid="152065397" border="0" src="https://freight.cargo.site/w/835/i/b1ad2bef54a2622a82e784f4ad0c9555edd77d06326a634ad087bc6649b8fb72/-7.jpg" /> <img width="835" height="619" width_o="835" height_o="619" data-src="https://freight.cargo.site/t/original/i/e4e847d3c6e9b406354959b22c545658b8cf8981afa90d83664ea3eca38c37bf/-5.jpg" data-mid="152065395" border="0" src="https://freight.cargo.site/w/835/i/e4e847d3c6e9b406354959b22c545658b8cf8981afa90d83664ea3eca38c37bf/-5.jpg" /> <img width="838" height="620" width_o="838" height_o="620" data-src="https://freight.cargo.site/t/original/i/075da032ee389d7c2748fd646d3527664d17663158b6b697a12c930f778799db/-6.jpg" data-mid="152065396" border="0" src="https://freight.cargo.site/w/838/i/075da032ee389d7c2748fd646d3527664d17663158b6b697a12c930f778799db/-6.jpg" /> <img width="835" height="618" width_o="835" height_o="618" data-src="https://freight.cargo.site/t/original/i/9828bf4746f9934ef9e5d3a8865f1aaa0071560349eeeddd7e2a387557c2fea3/-4.jpg" data-mid="152065394" border="0" src="https://freight.cargo.site/w/835/i/9828bf4746f9934ef9e5d3a8865f1aaa0071560349eeeddd7e2a387557c2fea3/-4.jpg" /> <img width="1326" height="1061" width_o="1326" height_o="1061" data-src="https://freight.cargo.site/t/original/i/0a7c434d2de2e278686be2d3c684ca4ddf48342796d2e94557f9460451fbbac6/-8.jpg" data-mid="152065399" border="0" src="https://freight.cargo.site/w/1000/i/0a7c434d2de2e278686be2d3c684ca4ddf48342796d2e94557f9460451fbbac6/-8.jpg" /> <img width="1323" height="1045" width_o="1323" height_o="1045" data-src="https://freight.cargo.site/t/original/i/74c3be8c062d58ef995cbf537c083e0d0d2b0bb9c22d6886b2fb54ddafd4784f/-9.jpg" data-mid="152065400" border="0" src="https://freight.cargo.site/w/1000/i/74c3be8c062d58ef995cbf537c083e0d0d2b0bb9c22d6886b2fb54ddafd4784f/-9.jpg" /> Branding Guidebook Design Solutions:The music union is a young community with street culture, so in the cover design of the guidebook, graffiti fonts are used to express the orientation of youth and the street. The transparent cover is like a door and window glass. I hope you open it as if it is your home’s door to this magical community. <img width="2280" height="1299" width_o="2280" height_o="1299" data-src="https://freight.cargo.site/t/original/i/fcba3fe457ec3182249fd65bfd54a567bc728ad90af23c605863d6a0c76e7502/-10.jpg" data-mid="152065401" border="0" src="https://freight.cargo.site/w/1000/i/fcba3fe457ec3182249fd65bfd54a567bc728ad90af23c605863d6a0c76e7502/-10.jpg" /> Advertisement Design:In the advertising design, a small number of music scenes are dynamically edited together with a large number of music union brand logos. The typeface of the MU is magnified to express street graffiti, arrayed and discolored to express the ribbons of the concert scene, and moved to express the motion of the music. https://xunzuodesign.com/Beats-SS18 Sun, 04 Sep 2022 18:22:35 +0000 Xun Zuo Design https://xunzuodesign.com/Beats-SS18 Beats: SS18 #Packaging #Paper-based Media #Marketing #Advertisement <img width="1920" height="1332" width_o="1920" height_o="1332" data-src="https://freight.cargo.site/t/original/i/a4c60580e79266b96ea17bb273ecbf1aecd433edaaea1eaf3f6d87326cba85d8/-1.png" data-mid="159678480" border="0" src="https://freight.cargo.site/w/1000/i/a4c60580e79266b96ea17bb273ecbf1aecd433edaaea1eaf3f6d87326cba85d8/-1.png" /> Client:The design solution aims to boost sales of Beats headphones urBeats 3, which are sold in a variety of colorways, during the summer. Special attention was paid to the increased appeal of the pop-up store among local young people (millennials and Gen Z) in Wuhan. Design Solution: In 2018, based on research for a specific market, maximalism design was used in this packaging design as a response to the clichéd minimalist style. To be the "visual lemonade" in the sweltering summer heat, the new Beats headphones are packaged in a colorful Tetra Pak juice pack. The design emphasizes the vibe that Beats can make listening to music as cool as drinking ice juice on a hot summer day. the brightly colored packaging breaks the usual cold image of electronics stores and brings the atmosphere and character of summer into every Beats vending machine, store, and Web site. Notably, the design precedes the launch of Apple's multiple color-emphasized products (HomePod mini, iMac, and AirPods Max). My role:As an independent designer, I worked on ethnographic research, inspirational brainstorming, illustration creativity, packaging structure, and photography. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fcaa276e63f567e31c0de4a51c4f926ae372884a3e5ef23ea6e830725fdad667/-5.png" data-mid="159678484" border="0" src="https://freight.cargo.site/w/1000/i/fcaa276e63f567e31c0de4a51c4f926ae372884a3e5ef23ea6e830725fdad667/-5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eeb0fa6451220a0f55426278852d8105f957290da40e659b11ef8ff8258a2d66/-4.png" data-mid="159678483" border="0" src="https://freight.cargo.site/w/1000/i/eeb0fa6451220a0f55426278852d8105f957290da40e659b11ef8ff8258a2d66/-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dcb6fb8a48aa28be7312b7f7f5ef24cc0833d5c22317f455af2a16783fe0ef49/-10.png" data-mid="159678489" border="0" src="https://freight.cargo.site/w/1000/i/dcb6fb8a48aa28be7312b7f7f5ef24cc0833d5c22317f455af2a16783fe0ef49/-10.png" /> <img width="1196" height="1080" width_o="1196" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0455872606afb6bfcc9d340c25abf0c1af068478b8c61fb3942842d7565b98ec/-7.png" data-mid="159678486" border="0" src="https://freight.cargo.site/w/1000/i/0455872606afb6bfcc9d340c25abf0c1af068478b8c61fb3942842d7565b98ec/-7.png" /> <img width="1345" height="2018" width_o="1345" height_o="2018" data-src="https://freight.cargo.site/t/original/i/26939c962cf116ca6a76d01eb337df0cd919041063a5bc65ac112de7eb08edf1/-9.png" data-mid="159678488" border="0" src="https://freight.cargo.site/w/1000/i/26939c962cf116ca6a76d01eb337df0cd919041063a5bc65ac112de7eb08edf1/-9.png" /> <img width="1154" height="1729" width_o="1154" height_o="1729" data-src="https://freight.cargo.site/t/original/i/64b93b71879eb184c09c3d2bf367fdf01252b1047efd8bed85a840a7a266562a/-2.png" data-mid="159678481" border="0" src="https://freight.cargo.site/w/1000/i/64b93b71879eb184c09c3d2bf367fdf01252b1047efd8bed85a840a7a266562a/-2.png" /> <img width="1155" height="1726" width_o="1155" height_o="1726" data-src="https://freight.cargo.site/t/original/i/9636d59a3284fa8003bd322ae31dc69f758ff1757f100f17c8779d8fe3caa6ab/-3.png" data-mid="159678482" border="0" src="https://freight.cargo.site/w/1000/i/9636d59a3284fa8003bd322ae31dc69f758ff1757f100f17c8779d8fe3caa6ab/-3.png" /> https://xunzuodesign.com/Spy-Scape-Museum Fri, 02 Sep 2022 15:14:11 +0000 Xun Zuo Design https://xunzuodesign.com/Spy-Scape-Museum SpyScape Museum #Branding #3d Modeling #Animation #Interactive Media <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/766b153fbcb7d7f470d04df3567904dfcdf5ffda2aa2544745e8561c52b284d5/logo_motion.gif" data-mid="152057558" border="0" src="https://freight.cargo.site/w/1000/i/766b153fbcb7d7f470d04df3567904dfcdf5ffda2aa2544745e8561c52b284d5/logo_motion.gif" /> <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3aa901a30317b0c1a54e922a1da2b0e2f8d449ec53b0e2d2576f0450dea694b0/logo_motion2.gif" data-mid="176383534" border="0" src="https://freight.cargo.site/w/1000/i/3aa901a30317b0c1a54e922a1da2b0e2f8d449ec53b0e2d2576f0450dea694b0/logo_motion2.gif" /> Client:The client for this brand design was The Spy Scape Museum, a for-profit spy museum in Manhattan. They needed a more unique and thematically relevant brand identity design. Design Solutions:Based on inspiration from fantasy films and documentaries, the Spy Scape Museum branding design system was created by combining tape, typewriters, and FBI documents. The brand identity system is a variable logo designed to highlight the uncertainty and unpredictability of spy. My Role:Focusing the redesigning of entrance, I worked alone on the museum's background and requirements research, rebranding, video editing, and all animation. Motion Graphic:&nbsp;The design of the promo emphasizes a retro feel and pop culture myths about spies, and includes some film clips as hooks to engage the audience. The altered text is intended to emphasize the mystery and conspiracy theory implied. <img width="3880" height="2425" width_o="3880" height_o="2425" data-src="https://freight.cargo.site/t/original/i/1b1c1b7051f7d88078e441046722fc54edaca4bd52b9c9b5d2a7f0764c19e972/KilledBeforeGetIn2.png" data-mid="152057897" border="0" src="https://freight.cargo.site/w/1000/i/1b1c1b7051f7d88078e441046722fc54edaca4bd52b9c9b5d2a7f0764c19e972/KilledBeforeGetIn2.png" /><img width="3880" height="2425" width_o="3880" height_o="2425" data-src="https://freight.cargo.site/t/original/i/065df73554de230304471cf20b9d24277e172db62eb0de8027391d340b36fefc/KilledBeforeGetIn3.png" data-mid="152057898" border="0" src="https://freight.cargo.site/w/1000/i/065df73554de230304471cf20b9d24277e172db62eb0de8027391d340b36fefc/KilledBeforeGetIn3.png" /><img width="3880" height="2425" width_o="3880" height_o="2425" data-src="https://freight.cargo.site/t/original/i/da666df9a37d3fc451a6d505e3643b93ff344dbcb458c7aa9cdb2c3277de4294/KilledBeforeGetIn1.png" data-mid="152057896" border="0" src="https://freight.cargo.site/w/1000/i/da666df9a37d3fc451a6d505e3643b93ff344dbcb458c7aa9cdb2c3277de4294/KilledBeforeGetIn1.png" /> Entrance Design:The Spy Scape's initial entry method was the clichéd purchase of a ticket to enter the museum. The newly designed puzzle solving approach reinforces the uniqueness of the museum and the sense of audience engagement. The museum's most valued members receive a puzzle card from the museum cut out at a specific location, which, when combined with a ticket bearing random text, gives them a special code to enter the museum that day.